Why do we still let electric utilities write rates in words? Efficient markets demand clear pricing signals.

I try to avoid posts that proclaim how the world would be a better place if only… blah, blah, blah (fill in your favorite panacea here). But I’m going to indulge here only because I see our industry trying to adapt to disruptive trends, yet hamstrung with outdated means of communicating price signals to consumers. […]